Social Media Specialist Dubai 2026
Social Media Specialist Dubai 2026 Job’s Details :
Social Media Specialist
Remote
Dubai, United Arab Emirates
Job Details
- Writing/Editorial
- Marketing/PR/Advertising
- Media/Journalism/Publishing

Skills And Tools:
Job Description
Role Description
This is a full-time remote role for a Social Media Content Creator at Foochia. In this role, you will plan, create, and publish engaging content for platforms such as Instagram, TikTok, X, LinkedIn, and Facebook, aligned with Foochia’s brand voice and goals. You will manage the social media content calendar, coordinate post scheduling, and adapt content formats (image, video, stories, reels, and short-form video) for each channel. You will actively monitor comments, messages, and community interactions, escalating issues when needed and helping nurture an inclusive, positive online community. You will track content performance using analytics tools, report on key metrics, and use insights to optimize future campaigns in collaboration with marketing and design partners.
Hiring Process
Shortlisted candidates will be required to complete a practical assessment covering:
- Content ideation and creativity
- Carousel creation
- Instagram post creation
- YouTube optimization
- Twitter/X thread writing
- Short-form video concepts
- Content strategy and planning
- Social media analysis and recommendations
- Platform knowledge and trend awareness
- Quick wins and growth opportunities for the brand

⚠️ Please note: The practical assessment must be completed independently. The use of ChatGPT or any AI-generated tools/content during the assessment will result in immediate disqualification and the submission will not be considered.
Job Requirements
- 2–5 years of experience in Social Media Content Creation, Content Marketing, or Digital Media
- Strong understanding of Instagram, TikTok, YouTube, X (Twitter), Facebook, and Snapchat
- Preferred previous experience in Media, Entertainment, TV, OTT, Digital Publishing, or related industries
- Experience creating content for celebrity, entertainment, lifestyle, or news-focused brands is a plus
Qualifications
- Proven experience in social media content creation, including planning, scripting, shooting, and editing short-form and long-form content for major platforms.
- Strong writing and storytelling skills with the ability to adapt tone and style for different audiences and channels.
- Proficiency with creative tools such as Canva, Adobe Creative Cloud, or similar design and video-editing software.
- Familiarity with social media analytics tools and basic understanding of KPIs such as reach, engagement, click-through rate, and conversion.
- Ability to manage a content calendar, prioritize multiple projects, and meet deadlines in a fast-paced remote environment.
- Comfort engaging with online communities, responding to comments and messages, and representing the brand in a professional and inclusive way.
- Basic understanding of digital marketing concepts, including audience targeting, brand positioning, and campaign optimization.
- Curiosity about social media trends, emerging formats, and platform best practices, with a willingness to test and learn.
- Strong communication and collaboration skills, with the ability to work effectively across distributed, cross-functional teams.
- Relevant experience in content creation, marketing, communications, or a related field; a degree or formal training is welcome but not required with strong demonstrated work.
Technical Skills
- Strong understanding of social media algorithms and audience behavior
- Experience creating short-form content for Reels, TikTok, and YouTube Shorts
- Understanding of YouTube best practices including:
- Titles
- Thumbnails
- CTR (Click-Through Rate)
- Retention Rate
- Watch Time
- SEO
- Strong copywriting, storytelling, and hook-writing skills
- Ability to identify trends and convert them into engaging content
- Experience using Canva, Adobe Creative Suite, CapCut, or similar creative tools
- Understanding of platform analytics and reporting
- Familiarity with social media management tools such as Emplifi, Meta Business Suite, Hootsuite, or similar platforms
Soft Skills
- Creative and trend-driven mindset
- Strong communication and collaboration skills
- Ability to work in a fast-paced environment
- Strong attention to detail
- Excellent time management and organizational skills
- Proactive problem-solving attitude
- Ability to work independently and manage multiple priorities
Language Requirements
- Strong Arabic communication skills
- Good English communication skills

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